New Age Fashion Brand Madhappy Announces Raise Alongside New Collection, Mental Health Platform

Madhappy Classics Hoodie SS 2019Madhappy

Madhappy has announced their seed round with high profile investors as they enter growth phase with new website, permanent classics line and a content-first approach to mental health awareness.

Madhappy is a lifestyle brand centered around optimism. From the start, their goal was to create products and experiences that uplift people physically, mentally and spiritually. This has allowed Madhappy to build an inclusive community of “local optimists” that support the brand through social media, website and pop up stores. Madhappy has a strong focus on mental health and has plans to continue their efforts in the years to come. With the close of their seed round of investment, Madhappy looks to continue their fast growth since launching under two years ago in April 2017. The new website launching today marks what Madhappy calls “a content-first approach to spreading the Madhappy mission: to build a more optimistic world.”

With this, they will be launching their first version of the Madhappy blog “with the goal of creating conversation around mental health.” says Peiman Raf. This will primarily feature original interview content, guest posts and resources for their community. They will also be launching a podcast and video content around the same topic by mid year.

Classics Hoodie SS 2019Madhappy

Moreover, Madhappy is launching their first full permanent line today: Madhappy Classics. This will be “an ever evolving and always present selection of our favorite silhouettes.” says Mason Spector. This line features 11 styles of hoodies, sweatpants, t-shirts with light branding. Of course, the hoodies will have Madhappy’s signature hood stitch that has become synonymous with their unique and inclusive community.

Madhappy will continue to release limited capsule, collection and collaborations with “incredible people and companies with strong brands and missions.” They have recently partnered with Jon and Vinny’s on their first hoodie release and have plans on a couple highly targeted projects this year. In each collaboration, Madhappy wants to make sure that “optimism shines through and creates a unique story with a real impact.” say Joshua Sitt. They recently released their first of many sustainability focused pieces with the “Love Our Mother” Crewneck that emphasized using high quality materials to create long lasting clothing while coming with a reusable water bottle to limit plastic waste. Madhappy will also release products “outside of the clothing space that best fit the mission and community we are building.”

Sand Set SS 2019Madhappy

On the retail side, Madhappy will continue their immersive pop up stores that they are so well known for. They have done seven since launching and will be rolling out another four this year with locations to be announced soon. They will also be hosting more events including their “community-wide launch parties, discussions on mental health wellness and guided meditations.” They will also be starting an event series every Friday in their Downtown Los Angeles (Arts District) HQ open to the entire community.

Madhappy AspenMadhappy

This round of investment includes participation from key names in ecommerce, fashion, media, entertainment, and real estate. Madhappy wanted to “bring on partners that have built strong mission backed brands to join us on this journey that we hope will impact millions of people” Says Noah Raf. Some investors include the Sweetgreen founders, Jonathan Shokrian of MeUndies,  Josh Zad of Alfred Coffee and Justin Caruso.

The strategic equity raise will allow Madhappy to continue to fuel their growth on all ends: ecommerce, content, pop ups, community. The brand expects to quickly scale their ecommerce business in the US and continue their internationally growth as well. Madhappy has spent no money on digital advertising and will begin testing different channels to continue to build brand awareness. The financing will also allow Madhappy to invest in their content platform on social media and on their native blog to produce high quality and engaging media in hopes of spreading their mission. They will also continue open pop up stores this year to continue the experiential retail model that they have been refining since launch. This will allow them to invest heavily in the personal relationship they build with their community through in person events ranging from big launch parties to smaller panels on mental health. Moreover, they have plans of opening a “few, select retail locations” in key markets by 2020.

Founders; Noah Raf, Josh Sitt, Peiman Raf, Mason SpectorMadhappy

Madhappy is a lifestyle brand centered around optimism. From the start, the goal was to create products and experiences that uplift people physically, mentally and spiritually. This has allowed Madhappy to build an inclusive community of “local optimists” that support the brand through social media, website and pop up stores. Madhappy has a strong focus on mental health and has plans to continue their efforts in the years to come. With the close of their seed round of investment, Madhappy looks to continue their fast growth since launching in April 2017. The new website launching today marks what Madhappy calls “a content-first approach to spreading the Madhappy mission: to build a more optimistic world.”

Classics; Classics Black HoodieMadhappy

With this, they will be launching their first version of the Madhappy blog “with the goal of creating conversation around mental health.” This will primarily feature original interview content, guest posts and resources for their community. They will also be launching a podcast and video content around the same topic by mid year.
Moreover, Madhappy is launching their first full permanent line today: Classics by Madhappy.  This will be “an ever evolving and always present selection of our favorite silhouettes.” This line features 11 styles of hoodies, sweatpants, tees with light branding. Of course, the hoodies will have Madhappy’s signature hood stitch that has become synonymous with their unique and inclusive community.

Hoodie Sleeve DetailMadhappy

The strategic equity raise will allow Madhappy to continue to fuel their growth on all ends: ecommerce, content, pop ups, community. The brand expects to quickly scale their ecommerce business in the US and continue their internationally growth as well. Madhappy has spent no money on digital advertising and will begin testing different channels to continue to build brand awareness. The financing will also allow Madhappy to invest in their content platform on social media and on their native blog to produce high quality and engaging media in hopes of spreading their mission. They will also continue open pop up stores this year to continue the experiential retail model that they have been refining since launch. This will allow them to invest heavily in the personal relationship they build with their community through in person events ranging from big launch parties to smaller panels on mental health. Moreover, they have plans of opening a “few, select retail locations” in key markets by 2020.

Classics LookbookMadhappy

 




Leave a Reply

Your email address will not be published. Required fields are marked *